You could be a Democrat looking to better understand and accept Republicans or vice-versa.
These posts will highlight the positive aspects of those you wish to understand and be more accepting of.
As you learn more about those different from you, you'll come to understand their positive qualities. It's akin to "brainwashing for good".
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If you are trying to become more understanding and accepting of Republicans, the articles you will see will highlight the positive aspects of Republicans, and vice-versa.
In this case, the article came from hbr.org (the Harvard Business Review).